We believe decisions grounded in human insights lead to positive change. We’re committed to this mission by offering services in research, product consulting, and workshops.
Understand your customers and solve their needs.
We use a variety of methods from ethnography and 1x1 interviews to analytics and data science to help uncover unconscious needs and behavioral insights that can propel your organizational goals forward.
Product, Engineering and UX
Build world class products and services.
With a decade of experience in product, software engineering, and user experience design, we offer full service help in creating anything from a website, an app, to a holistic service.
Learn the craft of research, data and storytelling.
We run workshops that help teams turn research and data into actionable insights through storyboarding. Learn with your team, and walk away with a toolkit for actionable user insights.
LaiYee is a user experience researcher and designer passionate about studying the motivations of people, and helping teams bring human insights into action in their products and services. She lead cross disciplinary teams as the Head of Research at Wink and was the lead interaction designer on the launch team for the Amazon Fire TV. She studied information science and design at Cornell University.
Alex is a product manager, data scientist, and software engineer. He was the Chief Data Officer at Wink, a smart home automation platform that helped hundreds of thousands of users automate and improve their home lives through millions of connected devices. Previously he worked at Microsoft Office and Microsoft Research. He has a Masters in Computer Science from Carnegie Mellon University, Bachelors from Princeton University, and was a visiting researcher at UC Berkeley.