Ethnography, Data Science, Storytelling
Inform your product roadmap with visually compelling depictions of your user experience, that are informed by ethnographic insights and large behavioral data trends.
Ethnography will show the emotional depth, and context around behaviors, the underlying reasons why users are doing what they do.
Data science tells how prevalent behaviors are, and what the larger trends are.
Storytelling ties it all together in an easily consumable insights that your team can take action quickly.