Theoretical sampling is a way of collecting data, and deciding what data to collect based on the theory and categories that emerge from your data.
Read More
Directed content analysis (DQICA) is a deductive approach to qualitative analysis where you start with an existing theory or framework and utilize data to either support or build upon that framework.
Read More
Unconscious needs influence how users look for solutions to their problems, and how they evaluate the options they have.
Read More
After conducting interviews, you may need transcripts of your audio files in order to analyze and find insights. Here’s a chart to see various options.
Read More