A Resilient Tea Destination

How they used Delve

A business researcher at City University of Macau uploaded interview transcripts from Azorean tea producers to Delve and coded them deductively for a Routledge Handbook of Tea Tourism chapter on the Azores as a resilient tea destination.

“The transcripts were uploaded to Delve, an online qualitative analysis software (Twenty to Nine 2021). Transcripts were coded TPO1 and TPO2 (TPO – tea producer or owner), analysed using a deductive coding procedure wherein anticipated responses were matched with [...]”

Field

tourism; destination resilience; tea heritage

Data

Interviews with Azorean tea producers or owners (coded TPO1 and TPO2) about the resilience of tea growing on São Miguel

Approach

Single-destination case study; deductive coding of interview transcripts against anticipated responses (full procedure behind the Routledge paywall)

Data types

Interviews