Shedding a Spotlight on African Americans Within the Public Relations Industry

How they used Delve

A Master of Arts student in Advertising and Public Relations at the University of Alabama used Delve to organize and code interviews with African American public-relations professionals about their lived experiences in the industry, following Braun and Clarke's six-phase thematic analysis with descriptive, in vivo, and process coding.

“The researcher used the Delve Tool, the qualitative data analysis software, for organizational purposes. The Delve tool allowed the researcher to follow the six steps outlined above.”

Field

public relations; race and representation in the industry

Data

Interviews with African American public-relations professionals on their experiences within the industry

Approach

Braun & Clarke six-phase thematic analysis; first-cycle descriptive, in vivo and process coding drawn from Delve's coding guides

Data types

Interviews