Executive Leadership in the Organizational Culture of U.S. Credit Unions: A Phenomenological Study

How they used Delve

A Bellevue University doctoral researcher uploaded Zoom interview transcripts from 16 credit union executives into Delve, used its AI assistance for code application and theme generation, and manually reviewed and refined the AI-generated coding to keep it aligned with the phenomenological framework, with Delve also holding the codebook and thematic map.

“To support transparency and data integrity, Delve qualitative analysis software was used to code and manage the data (Delve, n.d.). Delve incorporates artificial intelligence to assist with code application and theme generation; however, the researcher maintained control over the interpretive process by reviewing and refining the AI-generated data to ensure alignment with the study's phenomenological framework.”

Field

Organizational culture / credit unions

Data

Semi-structured Zoom interviews with 16 credit union executive leaders across regions, institution sizes, and generations

Approach

Phenomenological study; inductive coding of interview transcripts in Delve with AI-assisted code application and theme generation reviewed and refined manually, then codes organised into thematic structures; Lincoln and Guba trustworthiness criteria with an audit trail

Data types

Interviews