The dark side of sustainable single-use plastic alternatives

How they used Delve

A master's student in Marketing at IPAM Porto used Delve to code interviews for a content analysis of the drawbacks of sustainable single-use plastic alternatives, building categories from the coded transcripts.

“The coding process was done with the app Delve tool to make the process more effective. After concluding the coding process, it was developed the first categories.”

Field

marketing; sustainability; consumer behaviour

Data

Interviews about sustainable alternatives to single-use plastics and their hidden downsides

Approach

Qualitative content analysis; interviews coded in Delve, then categories developed from the codes

Data types

Interviews