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Proceedings of the 2025 ACM Conference on Fairness, Accountability, and Transparency · June 2025

How Misclassification Severity and Timing Influence User Trust in AI Image Classification: User Perceptions of High- and Low-Stakes Contexts

Alicia Freel, Sabid Bin Habib Pias, Selma Šabanović, Apu Kapadia

Luddy School of Informatics, Computing, and Engineering, Indiana University Bloomington

Thematic analysisMixed methods HCI & computer science

How they used Delve

Researchers at Indiana University Bloomington used Delve to code open-ended survey responses from 364 Prolific participants about their trust in an AI image classifier after misclassifications, coding iteratively and bottom-up in Delve with analytic memos and a self-audit, and integrating the themes with their quantitative trust measures.

“We analyzed the responses using a thematic approach as described by Braun and Clarke, performing iterative coding in Delve [7]. The researchers independently coded responses in a bottom-up approach and completed iterative passes using the Delve tool, and analytic memos and self-checking were in place for consistent code usage over time.”

Field
Human-AI trust / image classification
Data
Open-ended responses from 364 Prolific participants (September 2024) to questions about their impressions of an AI image-classification device
Approach
Online experiment with quantitative trust measures plus reflexive thematic analysis (Braun and Clarke) of open-ended responses, coded iteratively in Delve bottom-up by researchers working independently, with analytic memos, a self-audit re-coding about 15% of responses, and no inter-rater reliability by design
Data types
Open-ended survey responses

Citation

Alicia Freel, Sabid Bin Habib Pias, Selma Šabanović, Apu Kapadia (2025). How Misclassification Severity and Timing Influence User Trust in AI Image Classification: User Perceptions of High- and Low-Stakes Contexts. Proceedings of the 2025 ACM Conference on Fairness, Accountability, and Transparency. https://doi.org/10.1145/3715275.3732187

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